Branding

Branding is an important foundation for any food-based company, restaurant promotion, or nutrition campaign. It’s the key to how consumers perceive the value of your products and services, and how they remember you when they are about to make a purchase decision. With something so important at the heart of your business success, why would you just “wing it”?

SNC provides three core branding services, strategy, writing, and public relations for health campaigns, packaged food, or health products. In addition, we incorporate key elements of your labeling, menu or packaging details into to the overall branding game plan.

Strategy: With the nutritional value of foods increasingly in the spotlight, it’s important to have a clear strategy for communicating key nutrition information to customers. A clear strategy establishes the core set of principles used to build an accurate and appealing nutrition campaign. SNC collects all the necessary information, takes into consideration trends and new legislation, and creates a basic plan as the foundation for your campaigns and marketing efforts. With a nutrition strategy in place, you can add additional services to build larger marketing and public relations efforts.

Writing: SNC brings together over a decade of writing experience in the food and nutrition industry, with experience as a liaison between health science, public policy, and the food industry. The result is sharp, accurate nutrition writing services that address specific needs and ensure you are enticing customers while staying within your legal boundaries. Don’t risk saying the wrong thing in an age where it can get copied and go viral in seconds! Let SNC help you say it right the first time.

Public Relations: The public is what keeps you in business, so it’s very important to make sure they are engaged and responding to your educational and marketing efforts. With so many ways to get people’s attention in the digital age, you need to be crafty, unique and on top of industry trends.

SNC offers public relations support to keep you in front of customers in your key target marketings, or can help your company move through a sticky situation that needs smoothing over. In addition, SNC constantly monitors social media and industry resources to ensure you are informed and taking proper action.

With the nutrition strategy, writing, and public relations campaigns in place, it’s time to implement tactics. Whether it be a health campaign, packaged food, or health product, SNC helps you create an effective brand identity with targeted tactics:

• Health-targeted public relations
• Professional and science-based writing for websites, health forums, blogs, articles, and consumer materials
• Communications strategies
• Nutrition platforms for products or organizations
• Health claim development
• Trend and customer analysis
• Social media strategies
• Representation at conferences or trade shows and with the media

Contact SNC today to create a clear nutrition platform that can serve your business as it grows and changes to meet industry and public demands.

Click here now to receive a free quote and to get started on a branding project.